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Don Wasser, the president of PFS Video, a company in Pennsylvania that has produced street fighting videos since 1991 — including Mr. Vunak’s classic “Barbaric Biting: How to Instantly Get Out from Under a 250 lb. Man” — said sales of his company’s street fighting videos had increased 50 percent in the last four years. He attributed that growth to fans of ultimate fighting, which has drawn a large audience through pay-per-view broadcasts, and more recently through the Spike TV series, “The Ultimate Fighters,” which follows contestants as they train and compete.


Mr. Wasser said most of his customers were not interested in spending a lot of time learning traditional martial arts in a dojo, or fighting academy. Instead, he said, they liked the idea of sitting on a sofa and picking up a couple of nasty out-of-the-box maneuvers, just in case they encountered some bullies in the real world.


Mr. Wasser said he thought of himself as being in the business of building confidence, and through customer surveys, he said he’d come to know his clients’ psychology well...

Don Wasser,
President
PFS Video Inc.
P O Box 50
Oley, PA 19547
800-692-9622
Email pfsvideo@dejazzd.com